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Consumer Behavior: buying having, and being 9th Ed. Perilaku Konsumen edisi ketujuh Edisi Ketujuh, Pearson Prentice hall. Metode dan Teknik Menyusun Proposal Penelitian, Bandung : Penerbit Alfabeta. Consumer Behavior and Marketing Strategy 9th ed. New Jersey, USA: Pears on Prentice Hall Peter J. New Jersey, USA: Pearson Prentice Hall _dan Kevin L. Global Marketing Management 5th ed, John Willey & Sons (Asia) Pte Ltd Kotler, Philip dan Gerry Amstrong. Edinburgh, England: Pearson Education Kotabe, Massaki dan Kristiaan Helsen. Strategic Brand Management: Building measuring and managing brand

Metodologi Penelitian Bisnis: Untuk Akuntansi & Manajemen, Mataharikarta: BPFE UGM Keller, Kevin Lane. Prosedur Penelitian Suatu Pendekatan Praktis, Jakarta: Rineka Cipta.

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